In my head each character has a strong voice. When making creative choices for them, like what they’d say, what they’d wear, hobbies they are into,  I can literally hear their voice say, “this could work” or ” nope”. 

Creating a font, letter style, that best reflects their persona can be fun. From the beginning, The Polygoons have had a graffiti/goth vibe to them. Growing up on the south side of Chicago in 80’s and 90’s, it was nearly impossible not be familiar with stylized street art lettering. Add on my fascination with Halloween culture plus all things “spooky” and you have yourself an interesting concoction. So when I write the name it could be like something you’d see on a city wall, or something out of a horror magazine, or a combination of both with a geomtric shape twist. 

Now don’t get me wrong. Not every idea that makes its way out if my brain and onto the paper is a keeper when it comes to lettering. Practice makes better. I keep exploring new ways to write their names, because as the characters continue to evolve so do their names. And with every version I create it’s just one step closer to hearing their voice say…. “nailed it!” 👍🏽


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